British Academy
CATEGORY: Digital Marketing
SERVICES: Lead Generation & Branding
01. The Challenge
Br itish Academy, renowned for its English proficiency classes (IELTS, PTE) and study abroad services, aimed to increase enrollment in their Ahmedabad and Mehsana branches. Despite their strong reputation and valuable services, they faced challenges in reaching prospective students who were unaware of the breadth of their offerings. The goal was to boost awareness and registrations through a targeted social media marketing strategy.
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02. The Solution
We developed a comprehensive social media marketing plan to increase engagement and drive enrollments for British Academy.
Our approach included creating visually appealing posts that highlighted student success stories, course benefits, and study abroad opportunities. We ran targeted paid campaigns to reach audiences seeking English proficiency tests or international study opportunities, leveraging demographic targeting to ensure precision in the ads’ reach.
Additionally, we incorporated interactive content, like quizzes and Q&A sessions, to build a more active and connected social media community.
Marketing is no longer about the stuff that you make but about the stories you tell.
– Seth Godin
03. The Result
The social media marketing campaign led to a significant increase in inquiries and registrations at both branches.
Engagement metrics on their social platforms rose sharply, with a notable increase in likes, shares, and comments on posts.
The paid campaigns directly contributed to an influx of qualified leads, boosting the enrollment rate by 35% at the Ahmedabad branch and 28% at the Mehsana branch. This growth affirmed the effectiveness of the campaign in reaching the right audience and delivering the desired results for British Academy.
