Essence 51
CATEGORY: Digital Marketing
SERVICES: Lead Generation & Branding
01. The Challenge
Es sence51, a luxurious residential project by SHAKTI GROUP, faced challenges in attracting potential buyers for physical site visits despite offering premium 4 BHK flats in Thaltej, one of Ahmedabad’s most prominent locations. The project’s exceptional amenities and strategic location weren’t gaining enough attention from the target market. With the goal of selling off units within a stipulated time frame, Essence51 needed a robust digital marketing strategy to reach a wider audience and convert leads into sales.
02. The Solution
Recognizing the need to expand their reach, we crafted a comprehensive digital marketing campaign to showcase the unparalleled features of Essence51.
We highlighted its Vastu-compliant design, spacious 4 BHK layouts, exclusive recreational amenities, and the strategic location close to Zydus Hospital, Thaltej Metro, and Palladium Mall.
Our online campaigns emphasized these USPs through high-quality visuals and targeted messaging, focusing on the most relevant platforms to capture prospective buyers’ attention. Interactive virtual tours were implemented to provide immersive experiences of the flats, effectively reducing the barrier to site visits and creating a seamless digital journey.
Home is not a place…it’s a feeling.
– Cecelia Ahern
03. The Result
The targeted digital campaigns resulted in a significant increase in leads and engagement, directly translating into more site visits and sales.
Essence51 successfully sold out all its units within the stipulated timeframe, with customers praising the project’s superior planning, thoughtful amenities, and strategic location.
The increased online visibility cemented Essence51’s reputation as a premier residential project in Thaltej, highlighting the SHAKTI GROUP’s legacy of delivering homes that exceed expectations with innovative design and unparalleled customer satisfaction.
